SMARTBOND is our new hair service that protects bonds for stronger hair fiber during lightening services, specifically designed for our hairdressers. With input from our long-term partnerships with hairdressers, L’Oréal’s Research & Innovation Department used its 100 years of scientific expertise and long-standing knowledge in high-performance hair care to create SMARTBOND.

Bond strengthening system for all colour and bleach services

Great news is, Smartbond addresses these problems! It works to:

Target weaker parts of the hair bond to strengthen and limit stress to keep the bond in tact.
Improve the overall finish of your hair colour as this will take more evenly.
Reconstruct the weak ion bonds to reverse the feel of damaged hair.

We highly recommend for clients who have bleach or lightened hair. Not only will it maintain good condition but it will strengthen the hair also.

Does it affect my colour?

No, Smartbond adapts to colour products without affecting the lift or tone at all.

How does it work?

Smartbond is added to your colour when mixed and applied as normal. This colour is processed for the usual time. When the colour is ready to come off the hair is rinsed without shampoo and towel dried. Smartbond is applied as a pre-shampoo all over and left on for 10 minutes. This is then rinsed and shampoo and conditioner is applied as normal.

How much does it cost?

It is an additional cost, from £20 at selected salons, on top of your colour service. You will then need to buy the conditioner to use once a week to keep this up.

Home care

Use the Smartbond conditioner once a week to protect the bonds at home. If this is missed the hair will revert back to original condition before Smartbond. The conditioner can be bought at the salon for £15

Book now!